Discussion on hard power and soft power of office furniture manufacturers
With the further deepening of anti-corruption in the country, all industries have been greatly impacted. For the office furniture industry, the government bidding list made before can make a lot of profits. Now the relevant regulations have greatly reduced the demand for this part. In the future, the development of the office furniture industry is more dominated by the social demand. The major industries supply according to the social demand, and the market determines the supply. This is a major goal of the country's capacity reduction, which is beneficial and harmless. It can reduce the consumption of wood and improve the economic benefits, so that office furniture manufacturers can invest energy and money into office furniture products. In response to this huge change in direction, the office furniture manufacturers will fight for hard power and soft power in the future instead of interpersonal relationship.
What is the hard power of office furniture manufacturers?
Hard power refers to the indicators of office furniture manufacturers themselves, just like the basic body structure of people. The hard strength of office furniture manufacturers includes: factory strength (registered capital, factory cooperation working capital, company operating capital, production equipment, process flow, exhibition hall, warehouse, etc.); Product strength and quality of office furniture will play a decisive role in the influence of office furniture manufacturers in the future. The quality of office furniture will affect the progress of the manufacturer's regional layout, because dealers are more willing to cooperate with office furniture manufacturers with good product quality. (Whether the veneer of the platform is flat, whether the edge of the offset material is tight, and whether the intersection of soft furniture is tight, etc.); Dealers or franchised stores: An important issue involved in the office furniture project is the solution of the supporting services and after-sales problems in the later stage. The number of dealers and franchised stores determines the influence of the office furniture manufacturers nationwide. After-sales or engineering matching services will be very good. In the future, office furniture manufacturers with better service will be easier to choose; In the future, manufacturers with better quality and more appropriate design style of office furniture will be more easily recognized; In the future, office furniture manufacturers with stronger factory strength and stronger social brand effect will be more easily accepted.
Soft power of office furniture manufacturers.
Experts from office furniture manufacturers said that the soft power of office furniture manufacturers is indispensable for companies. Online promotion degree, the real economy has declined due to the emergence of destocking, and the country has launched the development of Internet plus strategy at another height to stimulate the social demand economy through diversified means. The Internet is like a social circle. Every enterprise can become a member of this new social circle. The official website of the office furniture manufacturer is an image representative of the office furniture manufacturer on the Internet. The popularity of fashion office furniture manufacturers on the Internet has greatly affected the company's new image and brand. Whether you promote more widely on the Internet determines your demand under the new strategic development. In addition to the official website, third-party websites, such as Tmall and JD.com, whether the high-end office furniture flagship store is fully functional, whether the office furniture products are attractive, and whether the positioning is clear are all part of the soft power. The design team is also part of the soft power. It is very important for an office furniture manufacturer to produce qualified products and new products every year, because the new products will be imitated or even copied by other office furniture manufacturers in a short time. Therefore, to maintain the leading position, it is necessary to implement product output (new products, quantity). The greater the promotion of office furniture manufacturers on the Internet, the more advantages they have under the new economy, and the easier they are to be selected by customers; The strong design team can help the office furniture manufacturers to be more recognized and remembered in the forefront.
With the more investment of office furniture manufacturers in hard and soft strength, the social return will be greater and greater, and the future social demand will be the guidance of production and sales. Therefore, it is clear that the office furniture manufacturers will fight for hard power and soft power in the future.